It seems in this day and age everyone is trying to find a way to get their products noticed. In this video by Jazmine Sullivan you will see Nuvo. People are at a party having a great time and beyond the great music it seems that Nuvo is the other reason for that great time. They put Nuvo in a light where you can already see who their target market is…party goers! I thought it was very polished in how it was shown and they didn’t beat you over the head with it. This product placement for Nuvo was very effective in conveying its message and they didn’t even have to say the word “Nuvo” with some corny catch phrase once! Any product partnered with great music will always have a heads up!