Ryan Leslie is a recording artist and a producer and former student of Harvard University that realized to cut through the clutter that is the music industry he would have to set himself apart in a unique way. For years he had been behind the scenes of the music industry as a protege of Sean “P. Diddy” Combs at Bad Boy Records but he decided to go out on his own and went against the traditional approach of branding himself. Above is a video that showcases his major form of trying to garner attention in an industry that there is so much to consume that if you don’t have some form of innovation that you will never have success! These videos put him in the light of a music artist as well as the creator and gave people access to what some of the creative process behind the scenes is like. This resonated with fans…myself included…because there are millions of people who would like to be in the music industry and if they can find a way to relate themselves to an artist then they will instantly become a fan. Ryan Leslie captured that desire in his videos that he continues to this day, and he has turned the videos into an expected product of his albums. This is a very innovative approach to an industry that some believed was bound to die…but instead is simply evolving!