Archive for the ‘Brands’ Category

Evolve or die…

Posted: January 14, 2011 in Brands

I found the article below and thought “finally someone recognizes the truth…but they are still going to try to run their company the same way as they always have prolonging the major label’s death.”

Sony closing CD plant in face of digital music

updated 01:55 pm EST, Wed January 12, 2011

Sony to close CD making plant in New Jersey

 

Sony will close one of its biggest CD making factories due to the growth and popularity of digital downloads as well as other economic influences. Based in Pitman, New Jersey, the plant has been operating for 50 years and first produced vinyl records. When its doors close on March 31, nearly 300 people will be out of work.

At full capacity, the half-a-million square foot warehouse could manufacture 18 million CDs every month. While vinyl record sales have increased from 2008 to 2009 by nearly 33 percent, CD sales have dropped by 18 percent during the same time period, at 110.3 million in 2009.

At the same time, record company revenues fell by 7.2 percent in 2009 while digital music format sales grew by 9.2 percent, to $4.3 billion. Digital is now important enough in the US that iTunes is the largest provider of music in the US, ahead of Walmart and online-only rivals such as Amazon MP3. Apple currently holds two thirds of digital sales.

Sony will now produce music CDs alongside the existing video DVD line in a plant in Terre Haute, Indiana. [via NetworkWorld]

 

Radio is not dead…Shade 45

Posted: December 23, 2010 in Brands

Below is a link to Eminem’s Sirius Satellite radio station Shade 45.  I have gotten a chance to listen to it and it is refreshing to hear hip hop in its truest form.  It is also a breath of fresh air to have true DJ’s back in the spotlight heavy and using radio to promote people but also having the freedom to give airplay to whomever they deem worthy. DJs like DJ DramaDJ Premiere, DJ Statik Selektah and more.  An all star cast of talent!! The interviews are entertaining and simply I just love to hear new music or underground music.   See down here in Nashville, TN it is tough to get a quality radio station that has a playlist that isn’t predictable after 30 minutes of listening.  I am just saying!! 

http://www.xmradio.com/shade45

Timbaland Behind the Scenes…

Posted: November 23, 2010 in Innovation

 

I love watching videos of producers going to work and seeing what goes into the music that I am such a fan of.   I secretly (not so secretly for those that know me) want to be a producer at some point in my life and I have began studying again to get my chops back up but to be on the level of a Timbaland is something totally different!!  I love this dude!

Innovation…Ryan Leslie

Posted: October 4, 2010 in Innovation

Ryan Leslie is a recording artist and a producer and former student of Harvard University that realized to cut through the clutter that is the music industry he would have to set himself apart in a unique way.  For years he had been behind the scenes of the music industry as a protege of Sean “P. Diddy” Combs at Bad Boy Records but he decided to go out on his own and went against the traditional approach of branding himself.  Above is a video that showcases his major form of trying to garner attention in an industry that there is so much to consume that if you don’t have some form of innovation that you will never have success!  These videos put him in the light of a music artist as well as the creator and gave people access to what some of the creative process behind the scenes is like.  This resonated with fans…myself included…because there are millions of people who would like to be in the music industry and if they can find a way to relate themselves to an artist then they will instantly become a fan.  Ryan Leslie captured that desire in his videos that he continues to this day, and he has turned the videos into an expected product of his albums.  This is a very innovative approach to an industry that some believed was bound to die…but instead is simply evolving!

What is BRANDING…

Posted: September 27, 2010 in Brands
Merriam-Webster defines branding as the promoting of a product or service by identifying it with a particular brand. 
 

 

McDonald's brand

NFL brand

 The above brand are ones that we all recognize.  These are more of your traditional approaches and what we typically think of when we think of a brand.  But what about these…. 

 

 

 And now to really push it.   The pics that follow are also brands but they are not usually cast in that light as a business brand because of the nature of what they do or are… 

Justin Timberlake brand

 

  

Kenny Chesney brand

 

Jay-Z brand

 All of these entities that are shown above are brands that all have a unique product but share a similar ambition…sales!!  But it goes even further than that.  Next time I will show you a side of branding that not many people really consider to be a part of branding or marketing at all.  So …sTaY tUnEd…